Music & Media’s new producer is Petra Kytölä!

Petra Kytölä is named as the new producer of Music & Media. Petra is responsible for the overall production of the 2020 edition of Music & Media and she has rolled up the sleeves already in the middle of July.

Petra has been working diversely in the event industry for several years and has produced various kinds of events – mass productions to smaller art and B2B -projects and everything

in between. Petra led the productions of Lux Helsinki, Food & Art Festival Turku and several business events, and contributed to the productions of Tikkurila Festival, Slush, Junction, Valoa Festival, Monsters Of Pop, Liverpool Sound City and more.

– I’m super excited to join the Music & Media team! I attended Music & Media for the first time in 2012, when I already wished I would produce it some day. Eight years later, our paths are crossing! I am happy that we are able to hold Music & Media as a physical event following a long Covid-19 break to the event industry. It is necessary to bring everyone in this field together to share their experience. Covid-19 challenges Music & Media production as well, but I would like to make sure that the event is as fluent and safe as possible for the delegates & speakers so that it will be the best possible forum for the industry to get together. This year it’s more important than ever. I can’t wait to finally have a “gig” in October! says Kytölä.

You can reach our new producer at