Take a look at Music & Media’s international program!

The international program of Music & Media this year will discuss Nordic networks in the publishing industry, the situation of Nordic art music festivals, the role of music in games as well as the use of new technologies in music creation, promotion, distribution, rights management and consumption. The international speech program will be produced again this year by Music & Media’s partner Music Finland. They will also bring a number of international music professionals to Tampere.

The following international themes will be discussed in Tampere on October 7-8, 2021:


The role of music tech in the future music industry ecosystem

Moderator: Turo Pekari
Panelists: Jake Beaumont Nesbitt, Markku Mäkeläinen, Sara Herrlin

Despite the disastrous impact of Covid-pandemic to music industry revenues, we’ve seen a rapid increase in the adoption of new technologies in creation, promotion, distribution, rights management and consumption of music. How can collaboration with startups and innovation ecosystems create opportunities for the music industry, eventually leading to long-term relationships for smart and strategic business opportunities? What are the key tech trends and who are the leading players to follow in this scene?


Nordics Stronger Together

Moderator: Katariina Sorsa (Music Finland)
Panelists: Riku Salomaa (Nordic Music Partners), Jakob Sørensen (The Bank)

Conversation with new companies and collaborations in the independent pop music publishing sector in the Nordics focuses on the power of collaboration and the potential of the Finnish songwriting market. Why is the Finnish publishing sector now more connected than ever? Is there something to learn from these collaboration models in other sectors of the business?


Nordic Festival Forum

Moderator: Minna Huuskonen
Panelists: Johan Tallgren (Time of Music), Minnakaisa Kuivalainen (Tampere Biennale), Anna Berit Asp Christensen (SPØR Festival DK), Peter Meanwell (Borealis Festival, NO)

What is the future of music festivals? Will there be changes to the profile and/or execution and concept, and if so what kind? Is Nordic collaboration happening already or could it be an interesting idea?

Kommentoimassa: John Harris (Red Note Ensemble, New Music Dublin Festival, UK)


Touring Nordic compositions

Moderator: Osmo Tapio Räihälä
Panelists: Antti Auvinen (composer), Christian Karlsen (conductor, SE), Jan Bang (Punkt Festival, NO), Monica Danielsson (Norbotten Neo, SE)

How to ensure more performances for the compositions? Who are the key persons in decision making? How this could be considered in curating events and as an asset?

Comments: John Harris (Red Note Ensemble, New Music Dublin Festival, UK)


Music and gaming

Foreword: Kush Patel
Moderator: Turo Pekari
Panelists: Katri Saarikivi, Hanna Toivonen, Kush Patel

The Gaming industry has been rapidly growing every year, exceeding both sports and film combined in 2020. With such a boom industry wide, it seems like a perfect time to reflect on where the music industry fits into all of this. What is the role of music in games? How can music be marketed and promoted in games and game-like metaverses? Are we seeing new opportunities for traditional marketing of music or possibly new music products? How music and gamification effect our emotions and build engagement in new ways? How can technology help in developing new music experiences, social interaction, traction and visibility in games and virtual worlds?


Case study: Blind Channel – Take a shot for success

Speaker: Riku Pääkkönen (Ranka Kustannus)

This case study dismantles Blind Channel’s story from their very beginnings in Oulu to this year’s success at the Eurovision song contest and their recent big record deal with Century Media. In this session, Blind Channel’ story will be told by Riku Pääkkönen, the mogul sometimes referred to as “the Steve Jobs of Finnish metal”, who originally discovered the band – and he also reveals why he wants bigger labels to steal his acts.


Case study: Apocalyptica – From student halls to worldwide arenas

Speakers: Eicca Toppinen (Apocalyptica), Ulysses Hüppauff (Odyssey Music Network)

Apocalyptica’s success story is a very unique one: the group of friends who started out playing Metallica covers with cellos at student parties, has now been an active player in the European metal scene for more than 25 years. The band’s journey is definitely one of the great stories in Finnish cultural exports. In this case study, the band’s founding member Eicca Toppinen and the longtime manager, Ulysses Hüppauff, dish out the details of Apocalyptica’s career, together with other key figures from band’s career.


Live After Covid: International touring in a modern world

Moderator: Aino-Maria Paasivirta (Fullsteam Agency)
Panelists: Merle Doering (Black Harbour Entertainment), Guillaume Prince (Base Productions), Thomas Jepsen (Roskilde)

Let’s discuss the elephant in the room; the pandemic has affected international touring more than probably anything since the world wars. What are the learnings of this period, especially for smaller acts who are competing of any attention? How about festivals & bigger acts, how has all the planning changed?


There’s even more international program to come! You can see the entire published international program on Music Finland’s website.


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